Websites + lead systems for local business
You don't have a lead problem. You have a leak problem.
We build the premium website and the lead engine behind it — one that finds and qualifies new customers automatically, and brings back the ones you already have. One screen. No ad spend required.
Built for photographers, studios, med spas, boutique fitness, home services, and the trades.
The leak
The demand is already there. It's leaking out.
You don't need more traffic. You need to stop losing the work you've already earned.
A call goes to voicemail after hours and books with the next studio by 5:20.
Missed-call text-back replies in seconds, before they move on.
A form comes in over the weekend and sits untouched until Tuesday.
Speed-to-lead follow-up reaches them while they still care.
Hundreds of past clients sit in a spreadsheet nobody has opened.
A reactivation campaign brings the ready ones back — no ad spend.
What we build
One product. Everything working together.
Not a pile of tools you have to run. It's the whole system — everything that gets you found, catches every lead, follows up, and turns it into booked work — built and run for you, working as one.
A premium website that does your work justice
A custom, on-brand site built to turn the visitors you already get into booked work — with a local SEO foundation so more of the right people find you in the first place.
Lead capture that never sleeps
Instant quotes, online booking, smart intake forms, speed-to-lead follow-up, and missed-call text-back — so every inquiry gets caught and answered, day or night.
One screen to run it all
A white-labeled CRM where every lead, call, text, booking, and review lands in one place you actually watch — instead of scattered across a dozen tools.
A lead engine that brings the work to you
New-customer outreach that finds and qualifies prospects for you, or a reactivation engine that re-mines the customers you already own. You pick the engine; we run it.
Follow-up and nurture on autopilot
Automated text and email sequences that keep working after the first reply — so a warm lead never goes cold and the quiet ones get brought back to life.
A review and referral engine
Steady review requests and referral prompts that compound over time, turning happy clients into a reliable stream of new, no-cost inbound.
Social content, made for you
On-brand posts and reels, captions, and a posting cadence that keep you visible and feed the top of the funnel — without you ever opening a design tool.
Results you can actually see
Plain-language reporting on what matters — leads in, jobs booked, revenue recovered — so you always know the system is earning its keep.
The engine
Offense and defense, in one system.
The website stops the leaks. The engine goes and gets the work — new customers found and qualified for you, and past customers brought back.
B2B — find new customers
A lead engine that finds and qualifies for you
An always-on tool that goes out and finds the businesses that fit — then does the qualifying before a lead ever reaches you.
- Continuously sources companies that match your ideal customer.
- Researches and enriches each one — fit, size, buying signals.
- Scores and qualifies them, so weak-fit leads never hit your desk.
- Drops ready-to-work prospects into your dashboard, already briefed.
You spend your time on the ones worth calling, not on finding them.
B2C — bring back the ones you have
A reactivation engine for customers you already own
The fastest money in your business is the list you've already built. We re-mine it and bring the ready ones back.
- Re-mines your past-customer list and reactivates the ready ones.
- Captures new inbound and follows up before it goes cold.
- Turns happy clients into reviews and referrals, on repeat.
- No ad spend, no new traffic required.
The demand is already yours. This is how you collect on it.
How the B2B engine runs
Sources businesses that match your ideal customer, around the clock.
Enriches, scores, and filters each one — weak-fit leads drop out.
Ready-to-work prospects land in your dashboard, already briefed.
Every client runs one. Some run both.
How it works
We build it. We run it. You watch it work.
We build the front door
A premium site tuned to turn the visitors you already get into booked work.
We wire the system behind it
Capture, follow-up, and CRM — all connected and pointed at one screen.
We turn on the engine
New outreach, or a campaign against your existing client list. Your call.
You watch it work
Leads, replies, and rebooked clients show up in one place. The rest runs quietly.
The owner's math
The math most owners never run.
We sell outcomes, not tools. Here's the return, in the numbers that matter to you.
One reactivation campaign against your old client list often returns the entire build.
The monthly costs less than the single customer you're losing to slow follow-up.
Missed-call text-back alone brings back jobs you're quietly losing today.
Recent work
We show what's real.
One rule here: we only show what's real. Here's a client build — the site the public sees, and the dashboard working behind it.
Sam Gross Studios
A premium studio site with booking built in — and a lead engine behind it that finds and reaches corporate headshot clients.
Visit live site→| Client | Service | Stage |
|---|---|---|
| Meridian Law Group | Corporate headshots | Booked |
| Nova Fitness Co. | Brand + lifestyle | Consult booked |
| Harper & Vale Realty | Agent headshots | Quote sent |
| Atlas Consulting | Executive portraits | Quote sent |
| Kestrel Coffee | Product photography | New inquiry |
And the dashboard behind it — Sam's inquiries, bookings, and reviews on one screen, in his own brand. Sample data. Open the live dashboard ↗
Two more builds from our studio, shown without their branding. The work is real; the names belong to the businesses.
Coaching brand
Site, an interactive quiz that qualifies leads, and automated booking — end to end.
Product brand
A story-driven site built to carry a premium physical product.
Founding-client builds are underway — case studies with real numbers will live here as they finish.
Pricing
Three ways in. One system.
Every build ships done-for-you (we run it) or done-with-you (we train your team). Founding clients get reduced setup in exchange for a case study.
Foundation
Everything you need to stop the leaks.
- Premium website + local SEO foundation
- Lead capture, booking, and missed-call text-back
- Review engine
- CRM set up and ready
Growth
The full system, run for you.
- Everything in Foundation
- Full lead engine — new outreach or reactivation
- One-screen dashboard
- Automated nurture + follow-up
- Social asset generator
Signature
For when you want the works.
- Everything in Growth
- Custom interactive tools — quizzes, calculators
- Multi-channel automation
- Priority build
Anchor pricing shown. Exact scope and price are set on the call.
Who it's for
Local and creative service businesses.
- Photographers & studios
- Med spas & aesthetics
- Boutique fitness
- Home services & trades
- Real estate & event vendors
- Creative service businesses
Questions
The things owners actually ask.
Do I need to spend on ads?+
No. The reactivation engine works your existing list and inbound. Ads are optional, never required.
Do I own my website and my data?+
Yes. It's yours. If you ever leave, we hand over your site and export your CRM data — no hostage situations.
How long until it's live?+
Most builds go live within the first week. We tune it from there against real results.
What if I already have a website?+
We either rebuild it properly or wire the system onto what you have. Either way, the leaks get fixed first.
Who actually runs it?+
On done-for-you, we do. The backend is our kitchen. You get leads and results on one screen.
Am I locked into a long contract?+
No long lock-in games. Monthly starts at $300 and scales with the system you turn on.
From the founder
Jason · Founder, Onyx Works
I'm Jason — I founded Onyx Works, and I build and run every system we ship: the website, the lead engine, the follow-up, the reporting, all of it.
I started this after watching too many good businesses stay smaller than they should. The work was excellent. What was missing was everything around it — a site that did that work justice, a way to catch every call and message instead of losing it, follow-up that actually happened, and a way to win new customers while bringing back the ones they'd already earned. Most marketing just sold them more traffic and left all of that broken.
So we build the whole machine instead — the front door, the capture, the follow-up, the lead engine, the reviews — and we run it for you, on one screen you actually own. No ad spend required to start.
And I keep it deliberately small, on purpose. Work with Onyx and you're working with the person who built your system and watches it every week — not an account manager reading a script. Your results are my name on the door.
See what it looks like on your business.
Book a 15-minute call, or get a free sample redesign of your own site. No pressure, no obligation.
Prefer email? [email protected]